Classes

Artist Mentor webinar classes and keynotes are designed by dynamic arts experts, with decades of experience. Each class includes tried and tested techniques to inform and encourage you. You will hear real-world case studies and learn hacks, tips and tools to put you on the path to success.

“Ceri’s masterclasses are packed with resources for artists that might take years of experience and research to learn and develop the insights that are given in each session. I found learning about the right mindset (that being confident and creative) for marketing and selling very challenging and useful”.

Here's a list of the classes we run during the year. Subscribe here and we'll email you with details of what's coming up! Let us know if there are other topics you'd like to see covered - admin@artistmentor.co.uk

  • Preparing for Studio Visits
  • Pricing & Selling Your Work
  • How Commercial Art Galleries Work
  • Negotiation Skills for Creatives
  • Building Resilience
  • Marketing for Creatives
  • Preparing for Exhibitions
  • Developing Relationships
  • Artists Statements
  • Setting Budgets
  • Generating Income
  • Fundraising

Achieve more than you imagined

Watch and listen to Ceri Hand tell you about the webinars and online classes created and delivered by Artist Mentor.

Share these learning experiences with other brilliant creatives like you, as we demystify the art world in order to help you to reach your goals.

In addition to learning from leading industry experts, you will always have the chance to ask for advice regarding your own specific circumstances.

 

Upcoming Online Classes

The following sessions are delivered by Ceri Hand, tailored to your needs, based on decades of working with thousands of artists. Each of the six themed sessions listed below provides a morning or evening time option, enabling more creative practitioners to learn together in a friendly, relaxed environment.

Details of new classes for 2022 will appear here soon.

Subscribe here and we'll email you with details of what's coming up! Get in touch and let us know if there are topics you'd like to see covered - admin@artistmentor.co.uk

Pricing & Selling Your Work

Are you unsure how to price and sell your artwork and what to provide when you make a sale? Do you want to optimise your website for sales?

Join us and learn:

  • The factors to consider when pricing & editioning artwork
  • How to develop and manage relationships with clients and collectors
  • How to invite and secure sales via your website, newsletter and social media
  • Comparative prices for bench-marking

This class takes place on the following two dates:

Date: Tuesday 13 July
Time:
10am-11.30am
Price: £30
Book here: https://ArtistMentor.as.me/PricingSellingWorkAM

Date: Thursday 15 July
Time:
6pm-7.30pm
Price: £30
Book here: https://ArtistMentor.as.me/PricingSellingYourWorkPM

Pricing & Selling Your Work

Date: Thursday 15 July
Time:
6pm-7.30pm
Price: £30
Book here: https://ArtistMentor.as.me/PricingSellingYourWorkPM

Are you unsure how to price and sell your artwork and what to provide when you make a sale? Do you want to optimise your website for sales?

Join us and learn:

  • The factors to consider when pricing & editioning artwork
  • How to develop and manage relationships with clients and collectors
  • How to invite and secure sales via your website, newsletter and social media
  • Comparative prices for bench-marking

How Commercial Art Galleries Work

Have you ever wondered how artists get represented by commercial art galleries?

Are you curious to know how the artist/dealer relationship works?

The smoke and mirrors art world of old is a-changing and there are more opportunities than ever before for artists to build their own market.

Join us to take note of the useful lessons of old, forge your own path and take charge of managing your own sales.

But if you want to know how the 20th Century artist/gallery model worked and what’s previously been involved in building an artist’s market, then this is the class for you!

This class takes place on the following two dates:

Date: Tuesday 10 August
Time:
10am-11.30am
Price: £30
Book here: https://ArtistMentor.as.me/howcommercialartgalleriesworkmorning

Date: Wednesday 11 August
Time:
6pm -7.30pm
Price: £30
Book here: https://ArtistMentor.as.me/howcommercialartgalleriesworkevening

How Commercial Art Galleries Work

Have you ever wondered how artists get represented by commercial art galleries?

Are you curious to know how the artist/dealer relationship works?

The smoke and mirrors art world of old is a-changing and there are more opportunities than ever before for artists to build their own market.

Join us to take note of the useful lessons of old, forge your own path and take charge of managing your own sales.

But if you want to know how the 20th Century artist/gallery model worked and what’s previously been involved in building an artist’s market, then this is the class for you!

This class takes place on the following two dates:

Date: Wednesday 11 August
Time:
6pm -7.30pm
Price: £30
Book here: https://ArtistMentor.as.me/howcommercialartgalleriesworkevening

Date: Wednesday 11 August
Time:
6pm -7.30pm
Price: £30
Book here: https://ArtistMentor.as.me/howcommercialartgalleriesworkevening

Preparing for Studio Visits

Do you want to feel inspired and empowered to invite new people into your studio?

Do you want to feel prepared to be a brilliant studio host?

Would you like to feel confident to facilitate the best experience for both of you?

Then this is the session for you!

Date: Wednesday 15 September
Time:
6pm-7.30pm
Price: £30
Book here: https://ArtistMentor.as.me/PreparingforStudioVisitsPM

Preparing for Studio Visits

Date: Tuesday 15 September
Time:
6pm-7.30pm
Price: £30
Book here: https://ArtistMentor.as.me/PreparingforStudioVisitsPM

Do you want to feel inspired and empowered to invite new people into your studio?

Do you want to feel prepared to be a brilliant studio host?

Would you like to feel confident to facilitate the best experience for both of you?

Then this is the session for you!

Preparing for Exhibitions

Have you ever said yes to an exhibition invitation, then realised you don’t have the time or budget to deliver your best work, but soldiered on regardless?

Have you invested everything in making the work then had zero time to think about the best way to hang or display it?

Do you use all your budget for production, skimp on documentation, then end up with dreadful installation shots?

Have you spent all your lead-in time in meetings, responding to emails and then realised you haven't invited anyone to the preview?!

If this sounds all too familiar you are not alone!

Join me and I will share my experience from curating, commissioning and programming over 250 exhibitions and events. I’ll walk you through the key stages of making exhibitions so you learn:

  • What questions to ask curators, producers, commissioners
  • How to plan key milestones - from production to marketing - what to schedule, when
  • What to look out for in contracts
  • How to budget effectively

This class will help ensure you dedicate the right amount of energy and attention at each stage of the exhibition making journey.

All your exhibition related questions answered and PDF takeaway for all attendees.

This class takes place on the following two dates:

Date: Tuesday 12 October
Time:
10am-11.30am
Price: £30
Book here: https://ArtistMentor.as.me/Preparing4ExhibitionsAM

Date: Wednesday 13 October
Time:
6pm-7.30pm
Price: £30
Book here: https://ArtistMentor.as.me/Preparing4ExhibitionsPM

Preparing for Exhibitions

Date: Wednesday 13 October
Time:
6pm-7.30pm
Price: £30
Book here: https://ArtistMentor.as.me/Preparing4ExhibitionsPM

Do you know all the elements to consider when preparing for an exhibition?

Whether you’ve been invited to participate in a solo or group exhibition, it's vital to give yourself the best possible chance of success.

Join this class to ensure you’ve covered all bases when preparing for an exhibition and ensure you make the most of the opportunity.

All your exhibition related questions answered!

Copyright for Artists: Copyright Confidential

Date: Tuesday 19 October 2021
Time:
6.30-8pm
Book here: https://www.eventbrite.co.uk/e/copyright-for-artists-copyright-confidential-tickets-158884671329

Understanding how copyright is interwoven into an artistic practice is fundamental to protecting your rights and ensuring you abide by copyright law. However, what happens when something goes wrong? You find your work has been copied without your permission, or you aren’t sure if you have just infringed somebody else’s copyright? What does it even mean to infringe someone else’s copyright?!

This webinar is presented by Naomi Korn, copyright expert and Managing Director of Naomi Korn Associates, and in partnership with Ceri Hand, founder of Artist Mentor. The session will provide a basic introduction to copyright and an overview of the relevant copyright legislation covering the key points specific to artists' and creators. Plus, we will also delve into some of the infamous real-world examples of artists copyright court cases. We will examine who got it right and wrong, as well as the lessons we can learn.

There will be time for questions, so please bring any queries you have, and we will try to get to as many as we can.

Naomi Korn, Managing Director, Naomi Korn Associates is one of the UK’s leading UK experts in copyright, data protection and licensing, with more than 20 years of experience, including the facilitation of training courses.

Whilst Chair of the Libraries and Archives Copyright Alliance (LACA), she led the reform of the UK’s copyright laws on behalf of the cultural heritage sector, which resulted in new UK exceptions to copyright in 2014. Naomi regularly represents the interests of the sector to UK government departments.

Naomi is co-author of “Information Law: Compliance for librarians, information professionals and knowledge managers” together with Charles Oppenheim and Adrienne Muir, both Senior Consultants at Naomi Korn Associates.

Naomi Korn Associates is one of the UK’s most experienced and trusted providers of information law related training and consultancy services specialising in copyright, data protection, privacy, and licensing. Naomi Korn Associates has extensive experience of working with artists, professionals and volunteers from organisations of all sizes across the arts and cultural sector. Recent publications include "Working with suppliers to create digital content", a free digital guide produced as part of the Heritage Digital project, funded by the National Lottery Heritage Fund.

Negotiation Skills for Introverts

Let's face it, most of us have either dreaded, avoided, or struggled with negotiation at times! The reasons it’s harder for some of us can include:

  • A lack of confidence
  • Our upbringing
  • We’re afraid of being disliked
  • We don’t know what to say
  • Ambiguity or chaos in the conversation
  • We feel fear & anxiety
  • A lack of positive examples

Negotiating is a skill that can be learned and practiced to help you feel in control of your future and your relationships.

Ceri Hand has spent decades negotiating at a high level on behalf of artists, staff, and organisations. In recent years she has invested in learning new negotiation skills from some of the best in the business.

In this class Ceri shares some of the key tactics, habits, and strategies you can practice to make negotiating an enjoyable process through a simple framework that will increase your confidence in having difficult conversations.

You will feel more confident at work and in negotiating better terms for new commissions, exhibitions, and contracts.

All participants will receive a PDF and worksheet to help them prepare better for future negotiations.

This class takes place on the following two dates:

Date: Tuesday 16 November
Time:
10am-11.30am
Price: £30
Book here: https://ArtistMentor.as.me/negotiationskillsforintrovertsmorning

Date: Thursday 18 November
Time:
6pm-7.30pm
Price: £30
Book here: https://ArtistMentor.as.me/negotationskillsforintrovertsevening

Negotiation Skills for Introverts

Date: Thursday 18 November
Time:
6pm-7.30pm
Price: £30
Book here: https://ArtistMentor.as.me/negotationskillsforintrovertsevening

Would you like to feel more confident negotiating at work? Or negotiate better terms for new commissions, exhibitions, or contracts?

You are not alone! Negotiating is a skill that can be learned and practiced and will make an enormous difference to your life.

Negotiating well helps you feel in control of your future - in your relationships, friendships and parenting.

There are some simple tactics, habits and strategies you can practice to make negotiating an enjoyable process, join us!

Bounce Back Better: Resilience for Creatives

Are you finding it harder to deal with setbacks? Do you feel the cruel sting of rejection more keenly than ever?

Are you finding it harder to get back on track after something didn't turn out the way you’d hoped?

We all encounter challenges at different stages of our life and career and inevitably there will be times we feel floored and knocked off course.

Join this group coaching session to learn some habits, tools and strategies to practice to become a resilient ninja.

This class takes place on the following two dates:

Date: Tuesday 14 December
Time:
10am-11.30am
Price: £30
Book here: https://ArtistMentor.as.me/bouncebackbettermorning

Date: Wednesday 15 December
Time:
6pm-7:30pm
Price: £30
Book here: https://ArtistMentor.as.me/bouncebackbetterevening

Bounce Back Better: Resilience for Creatives (Online Class)

Date: Wednesday 15 December
Time:
6pm-7:30pm
Price: £30
Book here: https://ArtistMentor.as.me/bouncebackbetterevening

Are you finding it harder to deal with setbacks? Do you feel the cruel sting of rejection more keenly than ever?

Are you finding it harder to get back on track after something didn't turn out the way you’d hoped?

We all encounter challenges at different stages of our life and career and inevitably there will be times we feel floored and knocked off course.

Join this group coaching session to learn some habits, tools and strategies to practice to become a resilient ninja.

We've changed our name to CERI HAND and have a new website here

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